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AZ graphic design dictionary, online training as a graphic designer, graphic design distance learning
AZ graphic design dictionary online Graphic design training, graphic design distance learning
A
Acrobat Reader – Reading Software the exchange of electronic documents in PDF format. With PDF prevents change in a file and ensures that the same will be displayed on any computer. Adobe Acrobat Corporation developed.
Adobe Flash – Multimedia and animation software from Adobe to view images, sound and movement.
Adobe Photoshop – software for processing Images, especially of Adobe Pixel based. This software is the most common photo editing on the market.
Alphabetical key – A list, in alphabetical order, the Contents of the book / booklet mentioned.
An opening letter – A letter highlighted or enlarged opening an article or book chapter.
Art – An advertising agency position. Art is for the campaign design.
With thousands – the next thousand sheets for the same graphics job.
B
Block / Plate – Bullet format. Special formatting, dip it in paint or print on the student paper a design embedded in the grooves. An example: personal stamps warfare.
Body Text – All the text included in an ad-
Big – A mark on a folded paper, produced by a space diameter.
Barcode – A visual code that identifies and identification products. The code is embedded, or stuck to the back of the product and a reading of it to provide information about the product.
Bleed – overflow. A picture or a graphic that is beyond the limits of the file are marked to trim the paper after printing site.
Ceiling – The cylinder holding the paper in an offset printing press.
This technique is most suitable for the textile and fashion industry, and cardboard.
Bmp – (bitmap) – format, color depth supported by up to 24 bits. Format created
large files.
Branding – Examination of the brand's position in the market.
Brief – a summary view of critical data to manage advertising campaigns.
Bristol Board – Bristol thick paper, cardboard. Bristol-American kind of fantasy hard paper. Usually bright on one side and white on the other.
C
Campaign – Has a series of multiple messages in a particular subject, publication of the various communication services primarily for the promotion a specific purpose or social marketing.
Capa – foam board panel. Images can be added to it.
Cartonnage – Cardboard works.
Chro mat / glossy – Paper-less wood coated. Waterproof coat is suitable for the highlight of an offset printing machine product. This type of paper is most commonly Magazines, catalogs and flyers, and also used for high-value internal pages such as the emphasis on graphic design for fantasy format.
Clip Art – A general picture Collection used in graphic design for non-specific products.
Collecting – One of the stages of completion bond in the printing process. The survey is mainly hand especially on small products.
Broadcast – the method of sale in the shops, the rental company will only accept payments for goods sold in the store, and again in his own hands the goods that are not sold.
Cons – A set of 24 sheets of paper.
Copywriter – responsible for the content of the campaigns in an advertising agency.
Cylinder Pressure – This is the highest quality method for printing. The design is based on the cylinder which is actually a small notepad engraved. Used when printing millions Copies.
Cutting method – crop products, paper or cardboard, each outlined by the required graphics.
Trimming Method – Cut the cardboard or packing by a selected design with specially designed knife.
CMYK colors – These are the basic colors in process printing. Cyan, magenta, yellow, black. By mixing percentages of them you can almost any color.
D
Digital Printing – a trend observed in recent years. In this method, the information is transferred directly from the computer, to magnetize color cylinder. Digital printing is in small quantities, used as banners and posters and can be printed on a variety of materials.
Distribution – The process of giving copies of a book, brochure and flyer for a target group or private persons.
DPI – The unit of resolution of the print job. (Dots per inch (
E
Edition – The number of copies to be printed in the same series at a time.
Eps – (encapsulated PostScript) – The format for the Export of vector graphics from graphic soft wares used. Editable format in Illustrator.
The auditors – auditors manuscripts. Specialist literature, review Manuscripts for publishers.
F
Film – Film is used for the development of art in the analog method. The film is an intermediate step in creating a Plate.
Finishing / Finalize – These are all actions under the pressure to work as made ready: lid, etc.
First thousand – These are the first thousand leaves printed. Since the machine needs special operations such as washing the plates, the first thousand printed sheets are more expensive than the following printed sheets.
Flexographic printing – Printing, with flexible relief plates. As the best for different types of food packaging and plastic bags.
Font – The structure and shape of a letter.
Format – The technical settings of a work: dimensions, weight, paper, binding, and much more.
Front Page – Front of a book, brochures and magazines. Usually, the product name, the name of the author, drawing and illustration.
G
Gif – (Graphic Interchange Format) – A very popular format for their special qualities, it supports animation and has the ability to show a transparent background. Gif can be up to 256-condensed digital color image, the compression method that is not loses information (lossless).
Gramage – The unit of weight of paper per square meter.
Grayscale – A gray-scale image. Each pixel black, white or Gray: The image appears in the respective colors.
Gripper – A centimeter wide margins that do not get ink because it uses the Press as a handle to the paper while keeping the process.
Grid – Template used by a graphic artist.
Guillotine – cropping system with a sharp knife, paper.
H
Details Edition – Hard cover board, mainly used for binding books.
Hit embedding – Create an embedded object by the plate to the paper.
I
Illustrator – A graphics program for illustrations and vector graphics design. Developed by Adobe Company.
Imposition – Organize the pages for printing in a manner that will be perfect after printing, folding and cutting to the final page layout.
In Design – Software specializes in the layout for books and magazines. Designed primarily for working with text.
First campaign – the unveiling of a new brand or product Public by the campaign early releases.
Ink injection printer – print this printer requires a waiting period of several seconds after completion the print process, because it injects the ink drops on paper.
Insert – A separate ad, brochure, brought in a rule within a newspaper or magazine. The quality or the stakes are higher than the newspaper or magazine, because it is not connected to the format of the printed book.
Iris – a color pattern used in printing, Print the colors in the final estimate. Even if the iris could be almost exactly where a slight tendency to be printed in the past.
Italic – A form of writing. The writing tilts to the side. Especially this emphasis used in a design.
J
Jpeg – (Portable Network Graphics) – Another very popular format for the Internet. The format for the transmission of images and graphics are used. Also with the help of DVD, digital cameras and software. Can be used with 16 million colors, although the compression some data could be lost.
L
Polish – A transparent coating film. Protects the colors and is also a fantasy-style on the product.
Lamination – Nylon-coated paper to a longer durability of the final product. Product is a chic look. As menus.
Laser Printer – The printer prints on paper by laser and toner powder melts on the paper.
Logo – This is an electronic form on the picture or the text is drawn to a specific point symbol, company or Product names represent.
Magnifier – a magnifying glass that is used by typists in the printing and graphics used to accurately display the image points.
M
Master – Prototype of a creation. Often in a page layout software such as used in the design.
N
Numbering – It is a component that in exposure to the number located sites.
O
Octobo – means eight in Latin. In the graphics world, it refers to a folded sheet that has been to create three to eight pages.
Offset – The most common method of pressure today in the press industry. This method for printing large quantities, such as magazines, books, flyers, brochures and most paper products. This method is a development and improvement of lithography, a copy of the page that you print "embedded" on aluminum plates would be mounted on a roll. The aluminum plates transmit embedded information to a leaf.
P
Page layout – Proceedings of the order of text in a clear and accurate text frame pages to see what planned in advance. Often used for making books and other text content on the software design.
Pantone colors – The conventional method to set the colors in the world. The process was created by mixing 8 primary colors to create the 512 shades of colors. Pantone built the company a "fan" catalog that listed next to each color, the exact formula for the color and the color, to create and maintain under the pressure.
Panton-Fan – The colors Catalogue of Panton Company.
Paperback – Soft cardboard cover, more than the internal papers.
Paper-less wood – Fine writing and printing paper, with up to 10% wood chewing.
Sheet of paper – Fixed size standard sheet of paper, according to a common measurement method.
PDF – (portable document format) – is a format developed by Adobe Systems and can be independent of the platform with Adobe Reader, accurate content. You can save more than one page, and even interactive features. Another advantage PDF is the ability to documents so that they can not be changed or printed and should therefore hold copyright and prevent distortion of the contents to block.
Perforation – hole in a row on a sheet of paper, designed to be easily torn. This technique is used for stamps and notebooks. Today, it is also Coupons used for demolition of magazines, brochures and newspapers.
Plate – Aluminium Plate projected for the press. This plate is used in offset printing press. Each plate can be used for ink. Printing is four-cyan, magenta, yellow and black, and sometimes even for gold, silver or special plate for paint.
PNG – (Portable Network Graphics) – especially for Internet format, which is a sophisticated data compression techniques without loss purposes. The format supports variable transparency allows 24-bit color depth.
Postscript printers – is a programming language. This type of printer has RAM and processor. A picture and / or Text is printed with this printer will look better. You can send and open a PostScript file without it.
Pixel – The basic unit of information that a only computer graphic design describes.
Pixel Software – software rendering based on pixels.
Post – An ad in an editing studio produced. Contains the most basic Animation and titles.
Postal distribution process for the distribution of printed materials by mail to a large number of recipients to publish all the information.
Pre-post – all the necessary measures to the product or the final format to the printing press itself. Actions that are in this stage: close files, produce hard copies of your color, imposition, proofing and more.
Print – Production of copies of the same design or a template on paper using ink.
Print House – A company that specializes in operating printing presses for the graphic design.
Screenprinting – By measuring the number of lines per inch screen provides you Timbre of points. The closer the points are the sound quality will get closer to its original color.
Process – process colors used in offset printing processes. Prints all colors by using four unique mix sounds primaries C, M, Y, K: cyan (blue), magenta (red), Yellow (yellow) and black (key).
Proof – Critical Read and locate and correct errors in the text.
Punctuation – Um is a particular physical element in printed it possible to "knock" with a block on paper Mark will highlight the element on the other side of the paper. Very often, on letterhead or business cards for unusual style.
R
Raw – the format, which contains all the data without processing. High-quality photo format photographers in the fashion productions, the highest level of quality and other professional work . Require
Rebranding – Modify an existing brand of commercial or public body to match the currently existing market.
Resolution – This means by the dictionary – separation. The term is used by many professional areas. In the graphic arts industry, it refers to the quality of the image. By the proportion of Color units in a specific areas to cover. It is common in monitors to focus on per square inch and in print to pixels dots per square inch – DPI.
Roll-up – Promotional poster that can be rolled up and quickly. The poster has a special stand.
S
Screen calibration – screen color matching process, the graphic-design seems to have the printed product to be well adjusted as possible.
Screen Printing – The graphics and other elements are transferred according to the density of the network. In our Days is the power of synthetic fibers, but in the past it was made of silk. The elements are not transferred, where the network is
Selective coating – a transparent varnish layer to parts of the paper is not everything.
Service Agency – Before the modern methods were introduced, the agencies were there, where the negative was developed for the printing plates.
Sewn Paper – Bookbinding in thin cover. The method of attaching the sides by sewing, as binding hardcover books.
Shading – A method for Generating a feeling of 3D or emphasis by creating a separating layer between the image and background.
Sheet – A measurement of the texts, the amount of paper for printing. After this unit, it is customary to quantify edit, translate and large orders.
Slogan – The central message of the campaign.
Spin – Information showing a new product or part for marketing purposes.
Spiral binding – is the most economical form of mechanical binding in the use of plastic or metal. It is commonly used for atlases and other publications, find it necessary or desirable to open the publication back on itself, without the Spine. It is about providing punching through the entire length of the spine from the side and winding a wire (like a spring) through the holes has a fully flexible hinge on the spine.
Spot – A one-time exposure in the TV advertising campaign, which typically consists of hundreds of places.
Special Colours – All inks other than black or another color that should be emphasized that the separation of plates as a single color was.
Staple binding – staple of the centerfold, even as saddle-stitching, joins a series of nested folios into a single journal issue, most American comic books are well known examples of this type.
Labels – labels or graphics, glued on each product.
Sublimation printing – is a method of computer printing, where ink is transferred by heat. Can print on a variety of high quality materials and a very high fault tolerance. Is mainly on textiles and plastics.
Sun copy – check the position of text, photographs and pages with no ink before printing . Check
SWOT – (strength, weaknesses, opportunities, threats) – The fundamental characteristics of the product analysis, an essential element in any short.
T
Pad printing – a method used to print on products such as round balls, pens, etc.
Teaser – A display on the trail without providing a visible product.
Tiff – (image file format) has – a very common format for transferring files. Supported by many soft goods. The format supports a variety of color management methods may contain images CMYK model, printable color advanced compression method.
Shades – dilution point that the color is a other hue, measured as the percentage of the original color.
Typography – Typography is the art of designing the letters, page layout and the sequence of letters. Typography is concerned with the size of a letter and how it is organized on the page. The main goal of typography is a clear but interesting way to provide experience for the viewer.
V
Vector software – software that increase our formatting objects as much as we are without the quality, because it vector-based instead of pixels can do.
Vector Software Freehand – vector graphics design software, a multi-dimensional. hardly stopped running since Adobe bought it it. Instead, the company promotes the use of Illustrator software.
W
Lack of water – water-based paint. Clear and will not turn over time yellow. Is often used to protect the inks.
WMF – (Windows Metafile) – A vector file format. Editable format in Illustrator.
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