Airline Coupons Israel
airline coupons israel
Ten great Facebook marketing campaigns
Facebook is the largest site in the world for the marketing of social media. States that 350 million active users in 180 countries – and 50% of them visit every day. Advertisers are scrambling for ways to make their clients stand out in this vast network. Here are ten recent Facebook marketing campaigns that work. They are original, cutting through the clutter and created a buzz. You'll also see that most these promotions did something creative with your product or service that engaged the user.
Sad friends
McCann Erickson Advertising in Israel created a great Facebook application for the retail yellow, a provider of online games and novelty items. This application sought to friends and found "Sad Friends" with status updates like "I'm depressed," I am alone, "I'm bored", etc. Then sent a notification with a coupon for a free game in yellow at retail. It's great – and bound him in a Facebook feature product at a profit.
Ikea – Showroom
This campaign was for a new Ikea store that is used by default the "labeling" of Facebook's tools to help create enthusiasm for a contest. People were told their name tags on any topic, and the first thing was to win the item. At the time you added something, each in their knowledge network the same and soon thousands of people were flooding the Facebook page looking for free stuff. The campaign was an instant success.
One Way Ticket
V Australia – a division of Virgin Airlines – launched a clever campaign that allows you to designate a "frenemy" (a combination of "friend" and "enemy") that could be sent to the destination of your choice anywhere in the world. But there was a trap – that was a ticket. This served as a great promotion for a new airline and also helped raise Australia's Facebook page V fan from 1,200 to over 11,000 in just one week. V Australia has had a good start with their social media marketing, and it will be interesting to see what's coming next.
Sacrifice Whopper
The idea behind "Whopper Sacrifice "was quite simple – eliminate ten of your Facebook friends and get a free Whopper. It caught on like wildfire because at the end of the campaign over than 50,000 friends had been deleted.
But getting friends is not what Facebook is about. Facebook wants people to make connections, do not delete them and Burger King was the elimination of more friends to the site of social media giant is comfortable. All good things must come to an end – and ultimately, the Sacrifice Whopper was sacrificed. While some people wonder if it was worth losing a friend over a hamburger.
Red Bull – Fan Page
This is not a campaign itself, but it deserves to be mentioned. The Red Bull Fan Page is one of the most exciting places in Facebook because it breaks with the stereotype and offers content that is fun and funny – And encourages fans to interact and connect with the brand.
The Red Bull "Boxes" is fine. An application called "Marked Drunkish" allows people rate "drunk dialing" telephone calls. Another section is the delay "station" – where you can learn to lose precious time. There are tie-in with snowboarding and surfing – but let's face it – a lot of people like the way ties Red Bull with vodka.
This is a brand that knows its age and type of honesty goes a long way in social media marketing.
Doritos – Contest Guru
The latest product of the Canadian chip Favorites the tortilla does not have a name for Doritos last year called on consumers to help a promotion held in Facebook last year for residents Canada. Canada Doritos enlisted to help small bites on behalf of a new product idea and create a TV commercial. The turn out was huge. Presentations were made in a video format of 30 seconds and any type of window was acceptable – dance, music, comedy, animation or digital.
The May 1st Canadian voted to "Scream cheese." The commercial aired on TV and online, and winners was $ 25,000 plus 1% of sales net. People shouted won – not the cheese – but with joy.
Adobe – real or fake
Adobe had a challenge – how to increase awareness among college students for the launch of Adobe Student Editions, a multimedia software product. They wanted students to know they can buy these products at a discount of 80%. The solution was a promotion called "Real or fake" with the Adobe Facebook Fan Page.
Users had to decide if a photo is real or "fake" an issue with Photoshop. The game lasted for 4 weeks with 5 photos published each week. If a photo has been published with Photoshop, a tutorial showed how it was done. At the end of the game, users were presented with information about Adobe Student Editions. The game
was a success because it tied in neatly with Photoshop – a product of Adobe is famous.
H & M – Fan Page
H & M, a large clothing company Swedish has an innovative and attractive Facebook page and a community of nearly 1,500,000 fans. What are you doing? They focus on maintaining your site Current and new content. They use the page tabs and constantly update your site with promotions, openings and launches of new designers. They take advantage all listings latest commitment, including voting and become a fan of RSVP event. The most important thing – that create an interactive dialogue with their most avid fans, instead of posting information. H & M seems to understand what social media marketing is everything – it's about making friends.
Adidas – Originals
Adidas Originals is an extension of the Adidas line that celebrates the originality. Adidas Orginals campaign celebrates 60 years of originality with a campaign with the best athletes and celebrities as David Beckhan, Missy Elliot and Run DMC. The Adidas Originals Facebook page encourages two-way conversations with consumers and motivated Adidas stories of artists, musicians and celebrities. The video of David Beckham was very popular. Today, the Adidas Originals Facebook page has more than 2,000,000 followers.
Pringles Videos –
The Facebook fan page for this potato chip does not like to take Red Bull, but the videos are very good. They are low budget productions of people singing silly songs. There is very little editing or accessories, but thousands of people "as" the videos and share them with friends. Pringles This gives the opportunity to promote their products without that a resort to a paid advertisement. That is good business for himself because the average cost of production of a commercial television today is over $ 400,000.
The videos are easy to consume and are one of the most popular types of content sharing. Therefore, many companies try to make videos to be "viral" – in other words – get seen by an exponentially growing number of people. This is not an easy task and when successful can be a gold mine.
Pringles gets a thumbs up for this. They have about 3,000,000 followers now – not bad for a potato chip that got its name from a book Cincinnati telephone.
Forklift Chair Skiing
